QUESTION:  Why is it so difficult to buy low-carb products in supermarkets, especially where I live?

Quite simply, some years ago when the low-carb diet had reached one of it’s zeniths, every man and his dog were jumping on the low-carb bandwagon, and trying to produce low-carb products to satisfy a hungry market of uneducated people.

A few years later on, two things have happened that have reduced the profitability of such a market, so that now many producers who entered the market to try and cash in on the high part of the wave have withdrawn, which means the range and amount of products you can get has been drastically reduced.

The first thing is that those who tried the low-carb diet in response to the hype that was going on in the media, have, for one or more many reasons, not continued with the low-carb diet.

For those who have continued with the low-carb diet, their level of knowledge and understanding has thankfully increased, in that they now are far more aware of what constitutes a low carb diet and have thus become less reliant on the use of ready made low-carb products.
This does not mean that low-carb products have been discontinued entirely, but what it does mean is that at least some of those producers have been forced to become either better at finding new customers at least once, or for a very few products, their level of quality has gone up.

However, it should be noted that the price of virtually every low-carb product on the market bears no relationship to the price and quality of the ingredients that go into it.

In case that’s lost on anyone, what I am saying exactly is that low-carb products per se are not worth the money.  Virtually anybody who can boil an egg can come up with something better, using natural ingredients, which will turn out to be far more nutritious and certainly a lot tastier.

I don’t deny a certain level of elitism when it comes to buying low-carb products.  Those that buy can’t cook. Unfortunately, those that can’t cook get second best.  If anybody would like to give me proof that this is not so, then I’m happy to print any sensible argument to the contrary.

So coming back to the question ‘why can’t you get them in the supermarket’ quite simply, the supermarket doesn’t stock them because it’s not a profitable line for them any more.

The other question that is implicit in that, ‘what can you do about that situation’, well you’ve got two choices.  You can either buy online or you can make better alternatives at home from fresh ingredients.

I know which I would rather do.